Mon, 06 Oct 2008 11:17:00 GMT市场营销人每日阅读伙伴http://www.meihua.info/today/http://www.meihua.info/today/syndication.axd?format=rss00en-GBMeiHua Informationhttp://item.feedsky.com/~feedsky/mhtoday/~5931089/121120855/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=38b18a03-9656-41f2-9946-d21095c5afdchttp://www.meihua.info/today/trackback.axd?id=38b18a03-9656-41f2-9946-d21095c5afdc0http://www.meihua.info/today/post/post_38b18a03-9656-41f2-9946-d21095c5afdc.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=38b18a03-9656-41f2-9946-d21095c5afdc<p>伊利与蒙牛都在国庆前后相继推出放心奶形象宣传片，但是两者的侧重点不同，伊利更多的是就事论事，强调伊利针对三聚氰胺的举措，请消费者放心饮用，而蒙牛更多的是强调她的六道举措，确保产品合格，敬请放心饮用。二者就行为本身来说并无高下之分，但是给消费者的感觉却有强弱之别。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/d92bab7b66bc504a45c558313e228730"><img src="http://feed.feedsky.com/~cpm/mhtoday/d92bab7b66bc504a45c558313e228730/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=7bca1e37bb4d2ee3bb496f32a4af982c" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=7bca1e37bb4d2ee3bb496f32a4af982c" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=137ca563d9c150c64592bb18c456019d" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=137ca563d9c150c64592bb18c456019d" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=d5073b3aa94ebd315fd5ce7de6e01e3c" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=d5073b3aa94ebd315fd5ce7de6e01e3c" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=57d4c9e648899879429c9889795884a6" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=57d4c9e648899879429c9889795884a6" border="0"></a><!-- /Feedsky flare -->口碑营销品牌营销公关传讯Mon, 06 Oct 2008 19:17:00 +0800http://www.meihua.info/today/post/post_38b18a03-9656-41f2-9946-d21095c5afdc.aspx#commentshttp://www.meihua.info/today/post.aspx?id=38b18a03-9656-41f2-9946-d21095c5afdchttp://www.meihua.info/today/post/post_38b18a03-9656-41f2-9946-d21095c5afdc.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120855/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120858/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=d6389032-c14d-45b0-a871-4a12124d51c4http://www.meihua.info/today/trackback.axd?id=d6389032-c14d-45b0-a871-4a12124d51c40http://www.meihua.info/today/post/post_d6389032-c14d-45b0-a871-4a12124d51c4.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=d6389032-c14d-45b0-a871-4a12124d51c4<p>博客是个人媒体，其个人新闻台的作用和职能，无论是明星博客、专家博客还是草根博客，众多博客作者都已经开始了较为成熟的运用。作为个人新闻台，博客当然有着一切媒体所具有的价值，个人（企业）新闻发布、个人辟谣、个人声明等我们常见的媒体功能运用，在个人博客里我们也越来越广泛地看到。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/626759ba7c892cea4cd04fcb6e3e80d5"><img src="http://feed.feedsky.com/~cpm/mhtoday/626759ba7c892cea4cd04fcb6e3e80d5/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=61bc6f6e0ec8309306f1cff304d0a5b6" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=61bc6f6e0ec8309306f1cff304d0a5b6" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=821c22e8cfb74f87672d339bbf087773" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=821c22e8cfb74f87672d339bbf087773" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=6cde2f0ecdd2948835416ea53b64eff4" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=6cde2f0ecdd2948835416ea53b64eff4" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=0383da345dd1e9799493b75ec8c5a267" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=0383da345dd1e9799493b75ec8c5a267" border="0"></a><!-- /Feedsky flare -->公关传讯在线营销Mon, 06 Oct 2008 18:35:00 +0800http://www.meihua.info/today/post/post_d6389032-c14d-45b0-a871-4a12124d51c4.aspx#commentshttp://www.meihua.info/today/post.aspx?id=d6389032-c14d-45b0-a871-4a12124d51c4http://www.meihua.info/today/post/post_d6389032-c14d-45b0-a871-4a12124d51c4.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120858/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120859/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=fb515bb2-6814-4aff-9cf9-c81724f0c015http://www.meihua.info/today/trackback.axd?id=fb515bb2-6814-4aff-9cf9-c81724f0c0150http://www.meihua.info/today/post/post_fb515bb2-6814-4aff-9cf9-c81724f0c015.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=fb515bb2-6814-4aff-9cf9-c81724f0c015<p>近来，百圆店商品质量提升，不乏功能与外型设计俱佳的优质商品。而百圆店之所以能够低价贩卖各式商品，主要因为削减成本策略奏效的关系。百圆店削减成本的方法，区分为工厂（制造）、物流（搬运等）及销售三个阶段。<br /> 　　</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/34764d116c8540a9bccf80dddfdd78d3"><img src="http://feed.feedsky.com/~cpm/mhtoday/34764d116c8540a9bccf80dddfdd78d3/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=66c1486784eb47ba9691fc2c2b843f10" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=66c1486784eb47ba9691fc2c2b843f10" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=837d3332204dc9fcee85583bee2a1832" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=837d3332204dc9fcee85583bee2a1832" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=5201e127bbfa972bcfc3afc76565bde3" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=5201e127bbfa972bcfc3afc76565bde3" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=d94485d3a8d12cba60e442ad07420bb0" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=d94485d3a8d12cba60e442ad07420bb0" border="0"></a><!-- /Feedsky flare -->Mon, 06 Oct 2008 18:20:00 +0800http://www.meihua.info/today/post/post_fb515bb2-6814-4aff-9cf9-c81724f0c015.aspx#commentshttp://www.meihua.info/today/post.aspx?id=fb515bb2-6814-4aff-9cf9-c81724f0c015http://www.meihua.info/today/post/post_fb515bb2-6814-4aff-9cf9-c81724f0c015.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120859/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120860/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=53acf944-0f56-49a7-99a5-c4de657a6c06http://www.meihua.info/today/trackback.axd?id=53acf944-0f56-49a7-99a5-c4de657a6c060http://www.meihua.info/today/post/post_53acf944-0f56-49a7-99a5-c4de657a6c06.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=53acf944-0f56-49a7-99a5-c4de657a6c06<p>世界上品牌价值排名前十的谷歌公司从创始之初一直到现在，从来就不是通过付费广告来创造品牌形象，这个以创新为己任、以创新为诉求的网上搜索引擎一直是依靠媒体宣传、口碑传播和合作联盟来推动品牌的高速成长。而如今，已经不再是新创公司的谷歌逐渐开始接受并且尝试做些传统广告了，虽然向广告靠拢的做法在公司内部遭遇到不少阻力。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/6a451db1f91a675147cae25d0eeab957"><img src="http://feed.feedsky.com/~cpm/mhtoday/6a451db1f91a675147cae25d0eeab957/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=77ec194dce4a54ab7805430c7285c6ec" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=77ec194dce4a54ab7805430c7285c6ec" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=ffe41227a9b37b480c2b9ebdd489ac0f" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=ffe41227a9b37b480c2b9ebdd489ac0f" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=c6a3ada08e595ca3bec96de4a44008de" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=c6a3ada08e595ca3bec96de4a44008de" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=1b119a4f68d18c36ffc3724761cf3c41" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=1b119a4f68d18c36ffc3724761cf3c41" border="0"></a><!-- /Feedsky flare -->品牌营销电视传媒Mon, 06 Oct 2008 18:13:00 +0800http://www.meihua.info/today/post/post_53acf944-0f56-49a7-99a5-c4de657a6c06.aspx#commentshttp://www.meihua.info/today/post.aspx?id=53acf944-0f56-49a7-99a5-c4de657a6c06http://www.meihua.info/today/post/post_53acf944-0f56-49a7-99a5-c4de657a6c06.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120860/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120861/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=f68270f8-aea3-4653-8d06-e30de3650221http://www.meihua.info/today/trackback.axd?id=f68270f8-aea3-4653-8d06-e30de36502210http://www.meihua.info/today/post/post_f68270f8-aea3-4653-8d06-e30de3650221.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=f68270f8-aea3-4653-8d06-e30de3650221<p>&ldquo;地铁报也是新媒体，与传统报纸相比，有一些颠覆性的创新，虽然是纸质介质，承载的却是新媒体的运行理念。&rdquo;上海《I时代报》总编辑钮也仿说。而《北京娱乐信报》社长毕昆认为，地铁报不能说是新媒体，在目前体制下，地铁报和都市报没有本质区别，只不过是发行渠道不同。清华大学新闻传播学院的崔保国教授则认为地 <br /> 铁报只是传统都市报商业模式的改变和创新。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/31ec3670382502ed4610d68076933d41"><img src="http://feed.feedsky.com/~cpm/mhtoday/31ec3670382502ed4610d68076933d41/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=49fe13b9a7f2238780088ea2802d1533" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=49fe13b9a7f2238780088ea2802d1533" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=65bea174f0018a22d10b8ff77eb6f3fb" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=65bea174f0018a22d10b8ff77eb6f3fb" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=f48fa56a1dc9dcb86d1e1b9a0dd1e676" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=f48fa56a1dc9dcb86d1e1b9a0dd1e676" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=ab41bfab9e0ddc7e3bcfdd2e48111e51" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=ab41bfab9e0ddc7e3bcfdd2e48111e51" border="0"></a><!-- /Feedsky flare -->媒体研究报刊传媒Mon, 06 Oct 2008 16:45:00 +0800http://www.meihua.info/today/post/post_f68270f8-aea3-4653-8d06-e30de3650221.aspx#commentshttp://www.meihua.info/today/post.aspx?id=f68270f8-aea3-4653-8d06-e30de3650221http://www.meihua.info/today/post/post_f68270f8-aea3-4653-8d06-e30de3650221.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120861/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120862/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=0f8a0d35-6364-4a07-8c09-c48c1a69c02fhttp://www.meihua.info/today/trackback.axd?id=0f8a0d35-6364-4a07-8c09-c48c1a69c02f0http://www.meihua.info/today/post/post_0f8a0d35-6364-4a07-8c09-c48c1a69c02f.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=0f8a0d35-6364-4a07-8c09-c48c1a69c02f<p>美国东部时间10月1日17:00(北京时间10月2日5:00)消息，华视传媒周三宣布，该公司已经与上海地铁运营有限公司旗下上海申通地铁资产经营管理有限公司签署了一项专营合同，将担任上海地铁六号线的独家广告代理商。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/73461ce5db51c677e682138b465754af"><img src="http://feed.feedsky.com/~cpm/mhtoday/73461ce5db51c677e682138b465754af/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=9d47c211025b9d05360b845139b379a5" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=9d47c211025b9d05360b845139b379a5" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=be9fa48710d4a0d993a76e4d48c31a9f" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=be9fa48710d4a0d993a76e4d48c31a9f" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=439118f2b7571a76ca0cfaaaa80c3369" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=439118f2b7571a76ca0cfaaaa80c3369" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=229bb63e290673e85b2b96a6abee33a8" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=229bb63e290673e85b2b96a6abee33a8" border="0"></a><!-- /Feedsky flare -->公关传讯代理商市场Mon, 06 Oct 2008 16:24:00 +0800http://www.meihua.info/today/post/post_0f8a0d35-6364-4a07-8c09-c48c1a69c02f.aspx#commentshttp://www.meihua.info/today/post.aspx?id=0f8a0d35-6364-4a07-8c09-c48c1a69c02fhttp://www.meihua.info/today/post/post_0f8a0d35-6364-4a07-8c09-c48c1a69c02f.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120862/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120863/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=2025d298-ab4e-4588-912d-db393184a111http://www.meihua.info/today/trackback.axd?id=2025d298-ab4e-4588-912d-db393184a1110http://www.meihua.info/today/post/post_2025d298-ab4e-4588-912d-db393184a111.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=2025d298-ab4e-4588-912d-db393184a111<p><img alt="" src="http://www.meihua.info/today/image.axd?picture=groupm-logo.gif" /></p> <p><strong>本期视点<br /> </strong>&nbsp;- 2007年中国广告业统计数据报告<br /> <b>智库探究</b><br /> &nbsp;- Crossover&ldquo;跨界&rdquo;营销<br /> <b>市场动态</b><br /> &nbsp;- 陪同收视及单独收视在四直辖市的表现<br /> <b>数据纵横</b><br /> &nbsp;- 中国电影发展的市场空间&ndash;电影观众测量与评估研究报告(简版)<br /> <b>创意加油站</b><br /> &nbsp;- 伊利奥运营销全案分享-&ldquo;有我中国强&rdquo;<br /> <b>聚焦新媒体</b><br /> &nbsp;- 互动传播寓商于乐&ndash;出租车互动触摸屏案例分享</p> <p>&nbsp;</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/41898744a5bb50d5e9baf39172529797"><img src="http://feed.feedsky.com/~cpm/mhtoday/41898744a5bb50d5e9baf39172529797/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=e3f97bc3ae09d01a965ba4c78799e287" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=e3f97bc3ae09d01a965ba4c78799e287" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=7515d1968f6eb87b6b888f1152f24d55" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=7515d1968f6eb87b6b888f1152f24d55" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=3e50e2cfafd5ab008c369d00c2a94087" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=3e50e2cfafd5ab008c369d00c2a94087" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=fea9e688a551575cea9b4eddc15a8092" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=fea9e688a551575cea9b4eddc15a8092" border="0"></a><!-- /Feedsky flare -->Mon, 06 Oct 2008 16:05:00 +0800http://www.meihua.info/today/post/post_2025d298-ab4e-4588-912d-db393184a111.aspx#commentshttp://www.meihua.info/today/post.aspx?id=2025d298-ab4e-4588-912d-db393184a111http://www.meihua.info/today/post/post_2025d298-ab4e-4588-912d-db393184a111.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120863/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121120864/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=9b86d4fc-78b0-4e22-ada1-db75e237f4fbhttp://www.meihua.info/today/trackback.axd?id=9b86d4fc-78b0-4e22-ada1-db75e237f4fb0http://www.meihua.info/today/post/post_9b86d4fc-78b0-4e22-ada1-db75e237f4fb.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=9b86d4fc-78b0-4e22-ada1-db75e237f4fb<p>眼下，群屏狂舞。早期写字楼、卖场终端的视屏热潮未退，地铁、公交、火车、飞机、轮船、出租车广告屏，电脑屏、电视屏，手机屏、PSP屏，户外LED大屏，点菜屏、付费屏、向导屏、公告屏，也竞相争奇斗艳，大有不屏不广告之势。<br /> <br /> 群屏闪烁，各屏之间通过有线或无线的网络试着相互兼容与联通，其中LED大屏因其超强点位气势试图领袖户外群屏，结局如何，尚待观察与分析。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/45d1420a9e4ec901c27c5de16efa585c"><img src="http://feed.feedsky.com/~cpm/mhtoday/45d1420a9e4ec901c27c5de16efa585c/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=5582ff9e48bb9ee0ff689b828125fd54" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=5582ff9e48bb9ee0ff689b828125fd54" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=89a21f02fbe10b32ba780eb3bc0ebcf8" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=89a21f02fbe10b32ba780eb3bc0ebcf8" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=6304413caece45e4c112046279a5e3ac" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=6304413caece45e4c112046279a5e3ac" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=4c96805c3ec8204fa2a4d3a67d104f85" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=4c96805c3ec8204fa2a4d3a67d104f85" border="0"></a><!-- /Feedsky flare -->媒体研究户外传媒Mon, 06 Oct 2008 10:38:00 +0800http://www.meihua.info/today/post/post_9b86d4fc-78b0-4e22-ada1-db75e237f4fb.aspx#commentshttp://www.meihua.info/today/post.aspx?id=9b86d4fc-78b0-4e22-ada1-db75e237f4fbhttp://www.meihua.info/today/post/post_9b86d4fc-78b0-4e22-ada1-db75e237f4fb.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121120864/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121046360/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=03f822d0-5f01-4606-91ad-07a33311d2c6http://www.meihua.info/today/trackback.axd?id=03f822d0-5f01-4606-91ad-07a33311d2c62http://www.meihua.info/today/post/post_03f822d0-5f01-4606-91ad-07a33311d2c6.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=03f822d0-5f01-4606-91ad-07a33311d2c6<p>&nbsp;美国金融风暴来袭，广告业所遭受的影响将比一般人想象的严重。<br /> <br /> 中国广告业经过30年的发展，除了拥媒自重外，其余皆难掌控，广告创意和媒介购买领域也几乎是国际4A的天下。外资和外企的震动，对中国广告市场的影响是巨大的。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/170f263c7c529aba276aa5d0283d5c3a"><img src="http://feed.feedsky.com/~cpm/mhtoday/170f263c7c529aba276aa5d0283d5c3a/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=9f3fe8f1c6b28e787475c034c30a8190" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=9f3fe8f1c6b28e787475c034c30a8190" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=837a23c58682a6a102461a16cf1e36b0" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=837a23c58682a6a102461a16cf1e36b0" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=8d6760bd3843cf24bbaacd01a8295a0d" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=8d6760bd3843cf24bbaacd01a8295a0d" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=1e68fb1de16b960ea4a1e27c5f25b696" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=1e68fb1de16b960ea4a1e27c5f25b696" border="0"></a><!-- /Feedsky flare -->媒体研究Mon, 06 Oct 2008 10:24:00 +0800http://www.meihua.info/today/post/post_03f822d0-5f01-4606-91ad-07a33311d2c6.aspx#commentshttp://www.meihua.info/today/post.aspx?id=03f822d0-5f01-4606-91ad-07a33311d2c6http://www.meihua.info/today/post/post_03f822d0-5f01-4606-91ad-07a33311d2c6.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121046360/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/121046362/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=5600416e-8ec0-4afb-bfc2-98a1451dc0b5http://www.meihua.info/today/trackback.axd?id=5600416e-8ec0-4afb-bfc2-98a1451dc0b51http://www.meihua.info/today/post/post_5600416e-8ec0-4afb-bfc2-98a1451dc0b5.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=5600416e-8ec0-4afb-bfc2-98a1451dc0b5<p>哪有什么网络民意？网络民意已经捏在少数人的手里了&hellip;&hellip;为了钱，这些人有能力把白说成黑，把黑说成白，能决定一个企业的生死，也能轻易让一个人身败名裂。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/2d29575f9feff889fd0d16576971a5d9"><img src="http://feed.feedsky.com/~cpm/mhtoday/2d29575f9feff889fd0d16576971a5d9/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=51be6cce8e7abccce2715be881ec0d6f" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=51be6cce8e7abccce2715be881ec0d6f" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=e5bc5d0eec94a76b526a906f84bc56f1" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=e5bc5d0eec94a76b526a906f84bc56f1" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=3f7d7ea0572eaccd2dcc7ec7c7923d45" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=3f7d7ea0572eaccd2dcc7ec7c7923d45" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=a58143462c0123cbdecf9b7e798299bb" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=a58143462c0123cbdecf9b7e798299bb" border="0"></a><!-- /Feedsky flare -->在线营销Mon, 06 Oct 2008 09:38:00 +0800http://www.meihua.info/today/post/post_5600416e-8ec0-4afb-bfc2-98a1451dc0b5.aspx#commentshttp://www.meihua.info/today/post.aspx?id=5600416e-8ec0-4afb-bfc2-98a1451dc0b5http://www.meihua.info/today/post/post_5600416e-8ec0-4afb-bfc2-98a1451dc0b5.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/121046362/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/120791768/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=a657b57f-ebf0-4f39-b290-684e68a106e8http://www.meihua.info/today/trackback.axd?id=a657b57f-ebf0-4f39-b290-684e68a106e87http://www.meihua.info/today/post/post_a657b57f-ebf0-4f39-b290-684e68a106e8.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=a657b57f-ebf0-4f39-b290-684e68a106e8<p>技术的广泛运用和普及，其直接结果就是导致受众从单纯的信息传播接受者向信息接受者、信息生产者、信息传播者的复合身份转变；受众的权力和信息传播中的参与度大大提升。因此网络媒体赋予用户的这些权力，促使草根崛起。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/e12cd7780525dd8e7331809a70240a0b"><img src="http://feed.feedsky.com/~cpm/mhtoday/e12cd7780525dd8e7331809a70240a0b/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=723e6d950f8df781321841bb566509f7" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=723e6d950f8df781321841bb566509f7" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=a9122795798822d981500c40915f86df" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=a9122795798822d981500c40915f86df" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=eb036b47a647e442495844aee752a81e" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=eb036b47a647e442495844aee752a81e" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=61a0e9d51f05c3bbc811fb51730f409d" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=61a0e9d51f05c3bbc811fb51730f409d" border="0"></a><!-- /Feedsky flare -->媒体研究品牌营销在线营销Sat, 04 Oct 2008 14:30:00 +0800http://www.meihua.info/today/post/post_a657b57f-ebf0-4f39-b290-684e68a106e8.aspx#commentshttp://www.meihua.info/today/post.aspx?id=a657b57f-ebf0-4f39-b290-684e68a106e8http://www.meihua.info/today/post/post_a657b57f-ebf0-4f39-b290-684e68a106e8.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/120791768/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/119789075/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=575348dd-288a-4181-837e-035e030cde4bhttp://www.meihua.info/today/trackback.axd?id=575348dd-288a-4181-837e-035e030cde4b1http://www.meihua.info/today/post/post_575348dd-288a-4181-837e-035e030cde4b.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=575348dd-288a-4181-837e-035e030cde4b<p>有一个很沮丧的说法: 中国的网络广告联盟没有不扣量的。广告联盟出现扣量情况(欺诈)不是很奇怪的事情，但是如果每一个新联盟都拿不扣量作为宣传口号就不正常了，好比一个官员参选的承诺是不贪污。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/c2f74816078e7607ba623c9ccaa7ade2"><img src="http://feed.feedsky.com/~cpm/mhtoday/c2f74816078e7607ba623c9ccaa7ade2/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=123c59f3ca19c6ce3c5275fd6207f950" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=123c59f3ca19c6ce3c5275fd6207f950" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=6bc8f549d9b9b3d40616287183b8286d" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=6bc8f549d9b9b3d40616287183b8286d" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=732cdae4dff540622206349cfc6c675f" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=732cdae4dff540622206349cfc6c675f" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=97c07ac847292c39361ecfd43bf1c1fa" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=97c07ac847292c39361ecfd43bf1c1fa" border="0"></a><!-- /Feedsky flare -->媒体研究在线营销Sun, 28 Sep 2008 14:34:00 +0800http://www.meihua.info/today/post/post_575348dd-288a-4181-837e-035e030cde4b.aspx#commentshttp://www.meihua.info/today/post.aspx?id=575348dd-288a-4181-837e-035e030cde4bhttp://www.meihua.info/today/post/post_575348dd-288a-4181-837e-035e030cde4b.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/119789075/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/119789071/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=e86d4644-01b3-42c8-bb90-50892eb46582http://www.meihua.info/today/trackback.axd?id=e86d4644-01b3-42c8-bb90-50892eb465823http://www.meihua.info/today/post/post_e86d4644-01b3-42c8-bb90-50892eb46582.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=e86d4644-01b3-42c8-bb90-50892eb46582<p>奥妮三渡东山再起，均无果而终！而似乎并不懂得运作个人护理用品市场的纳爱斯，光凭高举的&ldquo;100年润发&rdquo;的空中大传播策略是否可以实现对市场的有效攻坚和全面席卷呢？</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/30d1c437eb84a726e6ea3a43640b282f"><img src="http://feed.feedsky.com/~cpm/mhtoday/30d1c437eb84a726e6ea3a43640b282f/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=7ca93256b4b71c27cc026632da288916" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=7ca93256b4b71c27cc026632da288916" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=226b6fcf8e4f088cca9f7eea7ff0fc81" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=226b6fcf8e4f088cca9f7eea7ff0fc81" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=488505eba0d929def6c8f1da950c2e83" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=488505eba0d929def6c8f1da950c2e83" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=a945be440fb412aa82bac7d203189bf3" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=a945be440fb412aa82bac7d203189bf3" border="0"></a><!-- /Feedsky flare -->品牌营销Sun, 28 Sep 2008 13:30:00 +0800http://www.meihua.info/today/post/post_e86d4644-01b3-42c8-bb90-50892eb46582.aspx#commentshttp://www.meihua.info/today/post.aspx?id=e86d4644-01b3-42c8-bb90-50892eb46582http://www.meihua.info/today/post/post_e86d4644-01b3-42c8-bb90-50892eb46582.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/119789071/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/119789072/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=bf16539f-66db-45ad-8deb-53ba9bd3e6b7http://www.meihua.info/today/trackback.axd?id=bf16539f-66db-45ad-8deb-53ba9bd3e6b70http://www.meihua.info/today/post/post_bf16539f-66db-45ad-8deb-53ba9bd3e6b7.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=bf16539f-66db-45ad-8deb-53ba9bd3e6b7<p>TBWA环球广告目前正与伦敦创意公司Beattie McGuinness Bungay进行最后一轮的收购谈判。有趣的是，这家创意公司正是前伦敦TBWA的前三位高层所创办的：前TBWA伦敦董事长兼创意总监Trevor Beattie，前CEO Andrew McGuinness以及前副创意总监Bill Bungay。Trevor Beattie于2005年5月离开伦敦TBWA与后两者一同创办了BMB，现在拥有包括宜家, Carling, McCain, Virgin, Wall&quot;s和ING Direct在内不错的客户群。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/2a5683fdc16b78a5cff9f05c9f4e85a7"><img src="http://feed.feedsky.com/~cpm/mhtoday/2a5683fdc16b78a5cff9f05c9f4e85a7/s.gif" border="0" style="margin-top:5px;" /></a><!-- /Feedsky ad --><br /><!-- Feedsky flare --><a href="http://feed.feedsky.com/~flare/mhtoday?a=6b4dfc6d7b4291ee0c32184c487ac312" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=6b4dfc6d7b4291ee0c32184c487ac312" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=fde1b10aa8b1b92bfcf6791829fd878d" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=fde1b10aa8b1b92bfcf6791829fd878d" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=603d019bae68f774785784bf0007f4d8" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=603d019bae68f774785784bf0007f4d8" border="0"></a><a href="http://feed.feedsky.com/~flare/mhtoday?a=f7c6e78b16ba4b73e282265e23cca80f" target="_blank"><img src="http://feed.feedsky.com/~flare/mhtoday?i=f7c6e78b16ba4b73e282265e23cca80f" border="0"></a><!-- /Feedsky flare -->欧美日韩市场公关传讯Sun, 28 Sep 2008 12:01:00 +0800http://www.meihua.info/today/post/post_bf16539f-66db-45ad-8deb-53ba9bd3e6b7.aspx#commentshttp://www.meihua.info/today/post.aspx?id=bf16539f-66db-45ad-8deb-53ba9bd3e6b7http://www.meihua.info/today/post/post_bf16539f-66db-45ad-8deb-53ba9bd3e6b7.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/119789072/4060541http://item.feedsky.com/~feedsky/mhtoday/~5931089/119789073/4060541/1/item.htmlhttp://www.meihua.info/today/pingback.axdhttp://www.meihua.info/today/post.aspx?id=2bec4451-8a7b-4bad-9515-88fac898762chttp://www.meihua.info/today/trackback.axd?id=2bec4451-8a7b-4bad-9515-88fac898762c2http://www.meihua.info/today/post/post_2bec4451-8a7b-4bad-9515-88fac898762c.aspx#commentshttp://www.meihua.info/today/commentfeed.axd?id=2bec4451-8a7b-4bad-9515-88fac898762c<p>2008年8月麦肯广州经过比稿，最终赢得健力宝新业务，为其品牌及产品提供全面的年度广告代理服务。</p><br /><!-- Feedsky ad --><a href="http://feed.feedsky.com/~cpm/c/mhtoday/135da8b69c984be49c1ebbb1487e3519"><img 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-->公关传讯代理商市场Sun, 28 Sep 2008 11:38:00 +0800http://www.meihua.info/today/post/post_2bec4451-8a7b-4bad-9515-88fac898762c.aspx#commentshttp://www.meihua.info/today/post.aspx?id=2bec4451-8a7b-4bad-9515-88fac898762chttp://www.meihua.info/today/post/post_2bec4451-8a7b-4bad-9515-88fac898762c.aspxhttp://www.meihua.info/today/syndication.axdfeedsky/mhtoday/~5931089/119789073/4060541